HomeYard Ltd ("we", "us", "our") provides the HomeYard software platform. This policy explains how we collect, use, store, and protect personal data when you visit our marketing site, create a HomeYard account, or use the platform.
1. Who We Are
HomeYard Ltd is the controller for personal data we process about platform visitors, signups, and customer account holders. When a trade business uses HomeYard to serve their own customers, that business is typically the controller of their customer data; we act as their processor under our terms.
2. Data We Collect
We may collect and process:
- Marketing and sales enquiries: Name, email, phone, topic, and message when you contact us
- Account and organisation data: Name, email, password (hashed), organisation details, plan, and billing identifiers when you sign up or subscribe
- Platform usage data: Product activity needed to operate the service (for example enquiries, quotes, jobs, and settings stored for your organisation)
- Technical data: IP address, browser type, and device information when you visit our site
- Usage analytics: If you accept cookies, anonymised analytics (e.g. page views) to improve the product
- Marketing measurement: If you accept cookies, Meta (Facebook) Pixel data to measure ad campaign effectiveness (e.g. page views, sign-ups, contact form submissions)
3. How We Use Your Data
- To respond to sales and support enquiries
- To provide, secure, and improve the HomeYard platform
- To manage subscriptions and billing
- To send transactional emails (e.g. confirmations, security notices, product updates you opt into)
- To comply with legal obligations
4. Legal Basis for Processing (UK GDPR)
- Contract: To provide the platform and related services you request
- Consent: For non-essential cookies and optional marketing communications
- Legitimate interests: To secure the service, prevent abuse, and improve the product
- Legal obligation: Where retention or disclosure is required by law
5. Data Sharing
We do not sell your data. We may share it only:
- With subprocessors who help us run the platform (e.g. hosting, email delivery, payments, analytics, ad measurement), under appropriate agreements
- When required by law or to protect our rights and users
6. Data Retention
- Sales and support enquiries: retained as needed to respond and for reasonable business records
- Account and organisation data: for the life of the account, then deleted or anonymised subject to legal retention needs
- Analytics: anonymised and aggregated where practical
7. Your Rights
Under UK GDPR, you have the right to access, rectify, erase, restrict, object, and request portability of your personal data, subject to legal limits.
Contact hello@homeyard.app. You may also complain to the ICO at ico.org.uk.
8. Security
We use appropriate technical and organisational measures, including encryption in transit (HTTPS), access controls, and tenant isolation. No method of transmission over the internet is 100% secure.
9. Changes to This Policy
We may update this policy from time to time. The "Last updated" date at the top will change when we do.
10. Contact
Privacy queries: hello@homeyard.app.